Senior Graphic Designer

WordPress Web Designer

Creative Director

Michael Ornelas

As a graphic designer specializing in both print and digital design, I bring a versatile skill set to my projects. My expertise allows me to create visually compelling materials, from vibrant posters and brochures to dynamic websites and social media graphics. I excel in translating brand identities into cohesive visual narratives, ensuring each design not only captures attention but also communicates the intended message effectively. My ability to navigate the nuances of different media ensures that my designs resonate with diverse audiences, making me a valuable asset in any creative endeavor.

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What I Do

Print Design

As a dedicated graphic designer, I take pride in crafting compelling print designs that communicate your brand’s message with clarity and impact. My expertise spans across a variety of print materials including brochures, business cards, posters, and packaging. I focus on creating designs that not only look aesthetically pleasing but also effectively convey your brand’s story and values. Utilizing high-quality typography, striking imagery, and thoughtful layouts, I ensure that every piece of print media stands out and leaves a lasting impression.

Web Design

In the realm of web design, my goal is to create visually stunning and user-friendly websites that enhance your online presence. I blend creativity with technical proficiency to design websites that are not only beautiful but also highly functional. By prioritizing user experience, I ensure that each site is easy to navigate and responsive across all devices. Whether you need a sleek portfolio site or a comprehensive e-commerce platform, I tailor my designs to meet your specific needs, ensuring that your website serves as a powerful tool for your business.

Digital Design

My digital design work encompasses a wide range of projects including digital advertisements, email marketing campaigns, and multimedia presentations. I focus on creating visually engaging designs that capture attention and drive engagement. By leveraging the latest design tools and techniques, I produce digital content that is both innovative and effective. From animated graphics to interactive PDFs, I strive to create digital experiences that resonate with your audience and achieve your marketing goals.

Social Media

In today's digital age, a strong social media presence is essential for any brand. I specialize in designing eye-catching social media graphics that help you stand out in a crowded digital landscape. From custom profile images and banners to engaging posts and stories, I create content that aligns with your brand’s voice and aesthetic. My designs are crafted to boost your online visibility and engagement, ensuring that your social media channels effectively communicate your message and connect with your audience.

Resume

EXPERIENCE

March 2013 - Present

Atlas Buying Group, Inc.,
Rancho Cucamonga, CA

Creative Director/Graphic Design

Experts in Advertising & Marketing Strategies for businesses using Shared Mail, Website Design, SEO, Direct Mail, Social Media, Email Campaign and more.

• Reviewing and approving designs, artwork, photography, content, and graphics developed by the creative team

• Creating innovative campaigns and branding strategies for effectively reaching out to the target audience

• Oversees the print brand strategies for all clients

• Developed artwork and layout for print and digital signage, mail pieces, banners, posters, publications, print collateral, videos and flyers

• Designing, building, and maintaining marketing email creative using data-driven responsive templates

• Design and marketing material development, enhancing brand presence for clients

• Creating websites and landing pages using WordPress

• Monitor uptime, hosting, and databases to ensure all websites are performing at maximum efficiency

• Video production (Pre-production, storytelling, lighting, set design, audio, filming, editing, color correction, exporting)

• Photography (properties, team photos, headshots, and product shots)

• Oversees the social media brand strategies for all clients

• Creating and increasing engagement on social media accounts

• Creating trade show booth graphics

• Responsible for keeping all hardware (computers, printers, and all other hardware in the entire office) updated and secured

• Consult and train staff on the effective use of technology, and technical equipment

October 2011 to March 2014

Dezert Magazine - San Bernardino, CA

Art Director/Graphic Designer

Graphic designer for an online digital magazine on desert life and related subjects.

Construct the entire magazine from concept including brand and template production

October 2009 to December 2013

YourVilla Magazine - Riverside, CA

Art Director/Graphic Designer

A direct mail magazine and shopping website with over 7 local publications targeting over 3.9 Million subscribers.

Create editorial layouts and magazine advertisements while meeting the highest expectations of sales representatives and clients
Responsible for 13 magazines, each published 6 times a year
Responsible for magazine cover development
Act as a final designer through meticulous redesigns and formatting to ensure a fresh and attractive appearance
Develop all promotion pieces, including but not limited to, business cards, flyers, and brochures
Develop all sales pieces for distribution
Maintain the writing, editing, and proofing of the editorial content
Maintain social network outlets including Facebook and Twitter

July 2005 to October 2009

Affluent Living Publications - Placentia, CA

Graphic Designer

Nationwide publication reaching over 5 million homeowners

Produced and created editorial page layouts and magazine advertisements
Corresponded with sales representatives and clients to gather all incoming art, and information needed to create successful advertisements and article layouts
Oversaw 6 magazines, published 4 times a year
Initiated a complete redesign of the magazine’s template and format
Built entire books through collecting for output, quality control of pages, and post-scripting pages

December 2003 to April 2005

A.V.I.D. Ink - Corona, CA

Color/Pre-Press Technician

Nationwide publication reaching over 5 million homeowners

Produced and created editorial page layouts and magazine advertisements
Corresponded with sales representatives and clients to gather all incoming art, and information needed to create successful advertisements and article layouts
Oversaw 6 magazines, published 4 times a year
Initiated a complete redesign of the magazine’s template and format
Built entire books through collecting for output, quality control of pages, and post-scripting pages

January 2002 to March 2024

Michael Ornelas

Graphic Design Freelance / Volunteer

Home Loan Helpers, Jorge Pallares Photography, Anne Garbarine Interior Design, Pirate Pager, American

Metal Exchange, Cal State Fullerton, Darby Day Staffing, AIM Recycling, Sweet Luna Cookies, Serenede Crystals

Design and produce logos, corporate and personal identity packages, website design

Volunteer Design

San Bernardino Forest Service, Humboldt State University Wildlife Department, and Cal State Fullerton

Design informational displays, posters, resource guides, and event flyers

EDUCATION

2000 - 2002

Los Angeles Trade-Technical College

Visual Communication Certificate of Completion

Complete training in the fundamentals of graphic design, illustration, and production:

• Design classes included developing an idea from concept to finish, layout design, developing thumbnails and roughs, marker indication, logo design, packaging design, and the importance of communication through typography.

• Illustration courses included life and perspective drawing, color theory, editorial illustration, and advertising illustration.

• Art production included a thorough introduction to the principles of print technology and production, and stressed hand skills.

• Other relevant courses included cost estimating, packaging, concepts, and marketing.

In all areas of study, emphasis was placed on project development, attention to detail, the importance of meeting deadlines and working on multiple projects.